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Are you looking for SEO services in Dubai? Remember that 70% of small businesses do not have a perfect SEO strategy that will lead them to the exact audience. Running a small business is not so difficult if you are going on with a good web presence. However, Search engine optimization is essential to reaching your target audience. 

There are bundles of marketing strategies on the internet to grow business. However, developing a business website, you strongly need perfect optimization. In this case, the company’s size does not matter for effective digital marketing.

Many small business owners in Dubai do not know more about search engine optimization. However, this post aims to create awareness among the business community.

seo services in dubai

Best Guidelines for Small Business Owners in Dubai

1. Know your customer

KYC is the most important point of all, and it is the one that will make or break you as a business. If you do not know whom you are selling to, how can you possibly market to them effectively? 

SEO experts in Dubai will let you know about your customers by researching.

Know your customer inside and out:

  • What they like
  • What they do not like
  • What makes them happy?
  • What makes them angry?
  • What they buy now
  • Where else do they shop?
  • Whom their friends are and how to reach them

Only by knowing these things can you target your marketing efforts in a way that maximizes impact? As a result, the effect is for both parties involved—you and your customer.

2. Keyword research

When starting Seo, Keyword research is the primary procedure. It is the process of looking at the current state of your website. Moreover, identify what phrases people use to find your product or service. For example, “online accounting services.”

To do keyword research, you need to know two things:

-What people are searching for on Google, Bing, and other search engines (this is called “keyword” or “query”).

-How many searches do these phrases get regularly (called “search volume”).

3. Fix your website

It is time to fix your website.

Did you know that over 40% of users would abandon a site if it takes longer than 3 seconds do to load?

Moreover, that is just the start. If you are not optimizing your site for mobile, Google will penalize your rankings.

If you have not done anything about HTTPS, Google will start turning down your organic search results. You cannot afford to ignore these things. Moreover, we know it is hard to determine where to withdraw from the vast amount of information.

That is why we are offering FREE SEO AUDIT. So please email us your website URL, and let us do the work for you!

4. Webpages optimization

It is important to have a well-optimized website because it can affect the performance of your business. For example, an optimized website for search engines will be able to reach more people who are interested in your offerings. It will also help improve your overall standing in search results.

Our SEO services in Dubai involve making changes to your site to appear higher up on (SERPs). As a result, more people will see your site when searching for something related to your offer.

When someone clicks through one of these links, they are called “organic” visitors. This is because they came from the search engine rather than being targeted by an ad campaign or other promotional method like SMM.

5. Competitor analysis

Competitor analysis is a critical piece of the marketing strategy. It helps you understand how your competitors position themselves and where you can position yourself to beat them.

The first step in a competitor analysis is to look at your competitors’ websites and social media accounts. What do they say about themselves and what do they say about their products?

  • What does their logo look like?
  • Do they have a consistent branding strategy?
  • If not, how could you change that?

Once you have done this research, it is time to start looking at their sales and marketing strategies.

  • · How do they advertise?
  • Where do they advertise?
  • What kinds of ads do they use?
  • How often do they post on social media?
  • Who are their influencers in the industry?

6. Good content

Good content is what makes your brand stand out.

The difference between your website and social media page is that it is just another site with much information.

In addition, it is the first place people go when they need to know something.

Good content has three main characteristics:

  • It is interesting
  • It is consistent
  • It is useful

Interesting means that your content is engaging. It keeps people reading and learning more about you, rather than getting bored and moving on.

Consistent means that the information you provide never changes without a good reason. For example, if you change your phone number because you moved.

Useful means that the information helps people solve problems or get what they want (like buying a product).

7. Local business listing- local SEO

Local SEO is one of the most important elements of digital marketing. Seo consultant in Dubai can do the local listing for your business. Therefore, people can find you in your area.

When people search for a product or service in their neighborhood, they may search for it by its name or town. Therefore, if someone searches for “SEO services in Dubai,” Google will show the local businesses.

Therefore, it is important to have a local listing on Google My Business. So that people can find you when they search for businesses locally.

A local listing allows you to customize your information and content to reflect what people want when searching. It also allows you to connect with potential customers through Google Maps.

8. Keywords targeting

Keywords targeting is based on three criteria:

  • Keyword volume,
  • Bid amount, and 
  • Competition. 

The first two are straightforward—the more people who search for a given keyword. Therefore, the greater the volume and the higher your bid should be to show your ads. 

Competition refers to other advertisers bidding on that keyword to show their ads on top of yours.

It is important to note that other factors determine which keywords are eligible for showing in (SERP). 

Keywords can be targeted in two ways:

  • On-page optimization involves optimizing your website’s content, structure, and metadata to be more relevant to certain search terms.
  • Off-page optimization involves using social media, guest blogging, and other marketing strategies to attract links from reputable websites. In addition, it will increase your site’s authority in the eyes of search engines.

9. Content optimization

Content optimization is a process that helps you create content with the best chance of being shared, read, and enjoyed by your audience.

Many factors affect how much people share your content. For example, if you are creating a post about how to bake a cake, people will be more likely to share it if you include photos or videos of the finished product. 

If you want to optimize your content for shares, here are some tips:

1) Focus on creating visual content. Video and images are more likely to be shared than plain text.

2) Use hashtags related to the topic of your post so that users can find it in their feed easily.

3) Use compelling headlines that make people want to click through.

Conclusion

If you are unsure who to hire and how much SEO services in Dubai will cost, you have come to the right place. We will help explain the best way to find your business’s most affordable and effective service. Thinks professional is offering services as best SEO company in Dubai.